Banners! To me it sounds like something from the dark ages. Doesn't it have something to do with bill boards or flags? Or no, wait with something the used in 1200 during jousts...Who still uses banners? Buys or sells them?
Do Dutch online companies, or any online for that matter, still use bannering actively to increase advertising revenue? Many marketers would say no! Or would they? In my opinion banners are dead where advertising is concerned. There are so many different new ways to increase exposure, revenue, contribute to branding, advertise. Besides, since mobile marketing is booming, no one will see those banners anyway.
I challenge anyone who can prove to me banner ads are still profitable.