Tuesday, 24 May 2011

Link Builders Achtung!

Link building definitely helps to improve the search results of your website. If for instance, websites with content that relates to your content link to your website, Google will rate your website higher. This rating is based on a higher relevance of your website just because it is linked to other sites in the same (relevant) field. So make sure your content is relevant enough for others in your field to link to.

It will take some time to get all your link building done, and I haven't nearly started working on it. I've elaborated on Link Building in the next paragraph. After doing that I realised there is still a lot of work to be done. That's why I used and edited a check list I found on the web. It will certainly help me to handle my link building more consistenly.
It's 2011, even Link Building has reahed a different level. The old stuff however, is still relevant. With the old stuff I mean Link Building 1.0 which basically is:

  • Display in Internet Guides such as Startpagina, Yellow pages, Company guides (I covered the latter....)
  • ask friends to link to your site and vice versa
  • send press releases online
  • give away content (free of charge obviously, it's all about sharing and syndication...)
  • use widgets
  • find sites who link to your competitors (they might link to your site as well)
  • ask sites to place a link to your site
  • exchange links
  • post your domainname on linksites and relevant landing pages
  • mention your site in Groups
  • subscribe to online awards if you're really ambitious
  • Advertise
  • find sponsors
In Link Building 2.0 the fun an games go on, are improved and replenished with newer ways to make yourself visible to users, prospects and search engines:
  • Create a blog (done that.....)
  • Enact in micro blogging (am doing that extensively....great fun!)
  • provide links to, and in Social Media networks such as LinkedIn, Xing, YouTube, Twitter, FaceBook and many more
  • connect with social news sites and online book marking sites
  • interact with your visitors

Also read, copy, spread the check list below:

1. Are all the pages on your site Working? Free of broken links, images etc?
Have contact information displayed on the site?
Have email capture options?
Updated content?
Does the page correspond topically to the keyword in the anchor?
Is the page hosting the keyword term in the Title?

2. Are you using relevant keywords as anchors?
Have you used all variations of the anchor text phrase/link so you don’t “overuse” one phrase and neglect others?

3. How’s your internal link structur
Is it logical?
Is there a lot of doubling?
Do you use crosslinking outside of the primary navigation?

4. In case of a web shop: do you have a credit card or PayPal account open and available?  (Most of the directories accept PayPal but there’s still a few that don’t)

5. Do you have a track-able email account set up for any profiles you need to open?

6. Is the well-written content on your site that relevant to your business, readable and indexable?

7. Do you have at link mining tool available? SEOBook tools, Linkscape, Raven Tools – etc, you’ll need to use one of these to explore back links and generate reports.

8. Do you have access to an external hard drive or other device other than your notebook to back up your links?

9. Have you identified list sources, forums, and highly visible bloggers in your niche?

10. Have you found a press release submission service and know their rates/rules?

11. Does your website have a Twitter account set up? Does your Twitter handle easily identify who you are or targeted keywords? Did you provide an informative/fun bio on your Twitter account that includes the URL to your site?

12. Are you visible on Facebook, or a niche social media site?

13.  Do you have an alert service or three in place focused on your: Keywords, Company name, Name of all your competitors, Phrases like “news” plus your

14. Have you asked your users what they like about your site?

15. Have you issued an online survey to your users?

16. If you’re running sites or blogs targeting a broad audience and have no ‘customers’ to send a survey to, use sites like Forrester Research and eMarketer to help you target trends and demographics.

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