Monday, 16 May 2011

Why invest in Social Media...

Over 50% of the world’s population is under 30 year old
96% of them have joined a social network

The fastest growing segment on Facebook 

is 55-65 year old females

People care more about how their social graph ranks products and services
than how Google ranks them

Business 2 Business social media more than Business 2 Consumer

86% vs 82%

The top applications for the use of social media for B2B marketers are

Thought leadership (59,8%), lead generation (48,9%), customer feedback (45,7%) and advertisting on sites (34,7%)

If Facebook were a country

it would be the world’s 3rd largest

78% of consumers trust peer recommendations!

only 14% trust advertisements!!!!

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