Over 50% of the world’s population is under 30 year old
96% of them have joined a social network
The fastest growing segment on Facebook
is 55-65 year old females
People care more about how their social graph ranks products and services
than how Google ranks them
Business 2 Business social media more than Business 2 Consumer
86% vs 82%
The top applications for the use of social media for B2B marketers are
Thought leadership (59,8%), lead generation (48,9%), customer feedback (45,7%) and advertisting on sites (34,7%)
If Facebook were a country
it would be the world’s 3rd largest
78% of consumers trust peer recommendations!
only 14% trust advertisements!!!!