Social Media Questions
- How are marketers using their Facebook pages?
- How do consumers interact with brands on Facebook?
- What can marketers do to encourage ongoing involvement once a consumer has “liked” a brand or page?
- How do brands such as Adobe, Chef Boyardee, Clarisonic and Discovery use Facebook?
- without any form of strategy or consistency
- by following a brand and by letting other know they are following it.
- by providing a platform where consumers can have added value to the brand by talking about it, contributing to it, and by interacting with other followers
- By interacting with users, providing options to contribute, launch new products etc (Adobe)
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