Tips 4 online marcommers

Remember, these are tips. You will always have to personalise data found on the web in order for it to be useful!

• Integrate Social Media in your companies site, start with research who your best customers are,   find out what key words they use.

• Make sure there is a dedicated team of Social Media pros. Otherwise: outsource!

• Be and act user-centric. Develop a central vision about the use of all media. The sources of   information are less important than the way the user perceives the actual information. i.e.

• Think ONLINE initially, than start thinking about back office, offline support, etc.

• When building a website invest in web specialists who can contribute significantly to the (physical) description of all site specifications

• Arrange your BACK OFFICE. Internal processes support your entire online marketing strategy and business

• Keep it short and simple. Cut bigger projects into smaller pieces. Make them acceptable and realistic

• Integrate and collaborate with Communications, Sales and (offline-) Marketing. Without them you’re just another island

• Invest in relations with Internet agencies. They’re your partner. 

• Most importantly: try to keep a broad perspective on things. Online Marketing covers so many other fields!!