Friday, 8 July 2011

Google Tracks Text

A fast and easy workaround to find out which web text Google 'reads', and which not. Simply click mail the content of a page from your main browser menu. Your standard mail client will open a window for a new mail. Click on 'format' from the main menu in the mailprogram. Click 'make rich text', and presto, you'll get an overview of every word from a particular web page that Google can read. (i.e. headers, metas, bodytext)

If you're not used to working with all kinds of editors, this workaround might prove to be useful to you.
Furthermore, the remaining text gives you an overview of keywords outside the website from where it came from. You might find this useful as well, since the keywords outside the context of a website's look- and-feel stand out more.

This way it's easier to spot mistakes, notice keywords that are too general or maybe just wrong. Another advantage is that navigational words are pasted inside the mail as well. That way, you get a quick overview of keyword saturation of certain navigational keywords.

Most email clients will page 'rich text'. This might mean that some pictures are pasted along. Make no mistake, the text embedded in a picture won't be tracked by Google. So anything in the mail that can't be adjusted textually should be deleted. Google does not 'read' pictures. (it does read the file names and the 'alt-tags' though! So it's always a good thing to check relevance of those words as well.

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