Saturday, 8 October 2011

Are there four ways to make your site more appealing?

Are there ways to make your website more appealing? What is a website anyway? Shouldn't we start talking about web presences by now? For whom should this web presence be attractive? I've found that everyone is looking constantly for the holy grail of websites. I think that it does not exist. It's wishful thinking fed by people that are green of envie when some kid, renegade group or psychotic launches something on the web and is popular instantly. In the end, I think that is the holy grail of being on the web: try and die, endeavour and loose, guts and creativity, just do it versus KISS-planning, good ideas versus completely of this world stuff such as people promoting their own disturbing hobbies, or services... Anyweigh, their wil olweighs bee sommwan to topp somewan ellsis idea thet wil gough down and bee reeplaised bigh anothur. On the other hand, Tipps ar olweighs welcome....errr. Check them out!


The worst website can be a thing of joy!
Sad sites: http://www.davidhasselhoff.com/
Sad web offer: http://contacten.tweedehands.net/adviesvragen-oproepen/blinddate-gezocht.html
Clazy lost in translation sites: www.engrish.com
more sad sites: http://linedancing.come2me.nl/
etc.. etc.. etc.

One-sided conversations are seldom interesting. Why? Because nobody wants to listen to some guy
ramble on about his high school football days or his new sports car. They want to have a conversation. Oops, I think I am ranting a lot on my blog....but I love ranting...it keeps me going in times where so many people pretend to be online marketing experts, whereas I only pretend to have good ideas..know I have good ideas..etc. etc. A Primus' quote narrows it down :-)


"Perfection is my middle name
And whatever rhymes with eloquent." ;-)

Sailing the Seas of Cheese...


The same is true for marketing. If your website is all about "me, me, me," you will bore visitors. On the other hand, a good, balanced website can become a lead generation machine. Think about these four principles when you decide how to revamp your website:
Fcku! I must be boring my visitores (or should finally do some search enging optimisation)

People are egocentric.
While they're viewing your website, people are subconsciously thinking "what is this company going to do for me?" So instead of boasting about your latest product enhancements, talk about how it will improve the lives of your customers.

People love to be entertained.
Yes! I loove to be entertained...
If visitors find your site to be unique and entertaining, they will stick around. Spice up your site with compelling quotes, graphics, pictures, blog articles, interactive widgets, etc. Not only will this help you capture and convert more leads, it will increase traffic thanks to word of mouth.

People want to be heard.
Websites that only provide information, but no way to interact with you are like dead ends. Visitors will simply flip a u-turn and get out of there. Create a blog or forum on your site to allow visitors to offer opinions and become more engaged with your company.
avg time onsite 0,001 scnds Most sites are redundant

People want (valuable) free stuff.
Give your visitors something for nothing, such as a report, ebook, video, or coupon. As visitors begin to interact, you can gather information like name, email, and phone number. Guess what you just got? A qualified prospect who is engaged in learning about your product or service. It's a sales dream come true.
 This defenitely works. Freebs is always good. The great thing about the web is that everythings for free, especially information. "Share it, share it", could be a 21st  century version of "model! model!" from John Water's 'Female Trouble'

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