Wednesday, 7 March 2012

Convenient Check List Web Optimisation

Practical list I found on http://www.stumbleupon.com. I tend to stick to three main levels to which I optimise (SE0): 1. text, 2. Indexation, 3. Linkpopularity. This list narrows it down mostly. It lists the easiest subjects to address when optimising.

Crawlability
Create XML sitemaps and upload them to the root of my site

Ensure navigational structure can be accessed by search crawlers

Ensure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax)

Ensure a clean down-level experience to expose content when rich media is used

Ensure a clean, keyword rich URL structure is in place

Create a robots.txt file and place at the root of my domain
Site Structure for SEO
Ensure content is laid out in a logical hierarchy

Ensure content is well linked to with internal links

Ensure a clean, keyword rich URL structure is in place

Ensure URLs contain no extraneous parameters where possible (sessions, tracking, etc.)

Create both HTML & XML sitemaps for humans and search crawlers respectively

Ensure JavaScript/Adobe Flash Player/rich media does not hide links from crawlers


On-Page SEO
Inside the <head> code
Titles should be unique, relevant, and approximately 60 characters long

Descriptions should be unique, relevant, grammatically correct, and 160 or fewer characters

Must have only one title and description per page on my site

Inside the <body> code
Should have only one <H1> tag - content held in tag should be keyword rich

<ALT> tags should be available for all content-related images. They should contain content that explains the image and uses targeted keywords

Ensure the keyword targeted by your page appears within the actual content of the page

Use targeted keywords in anchor text when pointing links to other internal pages


Content
Ensure content is built based on keyword research to match content to what users are searching for

Ensure a dedicated down-level experience exists to enhance discoverability of content held in rich media

Ensure as much written content as possible is kept out of rich media and images

Produce deep, content rich pages; be an authority for users by producing excellent content

Set a schedule and produce new content frequently

Be sure content is unique – don't reuse content from other sources

Use 301 redirects to transfer value to new pages when content is moved or retired

Use the <rel canonical> tag to help engines understand which duplicated pages should be indexed and have value attributed to them

Use 404 error pages to help cleanse old pages from search engine indexes


Links
Plan for incoming & outgoing links – plan how to encourage users to link to content

Create a plan to manage internal links ensuring the engines see deeper content

Create a social media plan to promote content via social spaces

Be sure to manage anchor text to help define content inside the site

Avoid buying links in an attempt to influence search rankings

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