Make no mistake about it! The average shopper nowadays not only uses their smartphone or tablet to download apps, read or play games, instead, they use them for checking out sales, special offers, product specs before, after or at the exact time of shopping. That is shopping online and/or offline. If an eager shopper swiftly wants to check your product and all he finds is a cut off desk top website. He won't hesitate to leave your site and your company will miss out on sales. The infographic I found on the web depicts mobile customer behaviour and predicts a trend that is unstoppable. Unstoppable in any which way. Thou shalt be mobile!