Friday, 28 March 2014

Display advertising growth NL 2012 - 2013

 Yes! Growth! Undoubtedly this growth is and will remain to be effected by the harsh economic climate in NL off late. Nevertheless, this Deloitte study shows results that are positive. Gagandeep Sethi - Senior Manager Strategy | Deloitte Consulting - tells Dutch publishers to "find better ways to enrich the ad impressions to increase their CPM rates" which makes sense in an online landscape that is highly saturated by display ads. Proceed to look at the numbers...

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