The challenge with “multi-channelling”:
The challenge with “multi-tracking” & how to keep the cost-benefits ratio in our favor
Five tracking mistakes that might crash your results and cost you your next campaign budget:
1. Tracking conversions, but not which channels/assets they came from
Why is this a mistake? Sometimes a channel just might not work, and you won't know that unless you are tracking.
2. Not Tracking Social Media Separately.
What your Analytics & Social Media tools won't do
3. Not including email in your tracking efforts
4. Not tracking printed materials
5. Not tracking traffic coming from partners, affiliates, support, and inside sales